Today, we’re going to talk about 3 ways you can use social media to launch your new online boutique.
This is part 3 in my 4 part series where I’m discussing 4 different ways that you can launch your online boutique. Check out 1-3 here.
So, maybe you think in order to launch your online boutique on social media that you already need to have a massive following to make sales but I’m here to tell you that that’s just not true!
If you have some sort of social media presence like a profile on Facebook, then you can get started with social selling.
For example, I started a FB group to sell some of my excess boutique inventory and invited about 10 of my friends and told them to invite their friends if they thought it might be something of interest for them.
A few days later my group had over 100 members and I was making daily sales!
So, I don’t want you to be discouraged if you don’t have half a million Instagram followers because you do not need that at all to get started!
First of all, what are the benefits of launching your online boutique on social media?
Well, Social media tends to drive high quality leads. When people can make a connection with you the person behind the brand, comment on your videos, and ask you questions it helps to build trust with your brand.
Your customer will also get a chance to see your items not just from edited pictures of models, but in real time. They will feel more confident in their purchase because you can show the quality and talk to your customer in a way that isn’t available from someone just visiting your website.
All of the ways I’m going to be discussing today, can be linked and integrated with your Shopify store. I am a big fan of having your own domain and website IN ADDITION to selling through other platforms like social media. You know me, I’m allll about having different streams of income. If you haven’t yet signed up for Shopify, here’s the link so you can get started with a 14-day free trial.
Ok, now that we understand the benefits of Social Selling, let’s talk about 3 different ways that you can use social media to launch your online boutique:
1. Going LIVE on FB with CommentSold.
If you haven’t heard of CommentSold before, it’s a software that you can link to facebook that allows people to write in the comments “Sold – Size Small” on your posts or videos and it will automatically create an invoice and send it to your customer so they can pay for it. It looks something like this:
So, for example you were hosting a LIVE product showcase in your FB group. You would show a style and instruct your viewers to Comment “Sold Size S, M, L” in the comments and then Comment Sold will send them an invoice where they pay and then you can fulfill the order just as you would with any other platform. This is a fun way to get sales because you can really interact with your customers.
2. Hosting a Virtual Fashion Show on Instagram
Now, I can’t take credit for this idea. One of my Start a Boutique From Zero to Launch online course members, Chelsea who owns the boutique CharleyMadelyn, launched her online boutique with a Virtual Fashion Show on Instagram. It was so much fun to attend and it really created a lot of buzz for her launch and she had an incredibly successful launch weekend.
This is how she did it:
She promoted her Virtual Fashion show before the launch on Instagram and she also linked up with other bloggers and brand ambassadors and sent them her product in advance of the fashion show.
When it was time for the Virtual Fashion Show, she went live on Instagram and then would go live with each blogger one at a time to show the items and talk about each one.
This was a great way for her customers to see the items on different body types and also made it a fun little event party online.
3. Setting up a FB or Instagram Shop
First you will want to make sure your products are set up in Shopify. Once you’re set up in Shopify, you’re ready to diversify! You will simply link your Shopify account to your Facebook and Instagram page and set up your own Shop on your social media business account pages – like here on instagram:
And here on facebook:
People will be able to shop directly from your facebook page or Instagram page. Another thing I like to set up with Shopify is Product tagging on Instagram.
Check out what product tagging is in the video below!
And there you have it! Those are the 3 different ways that you can launch your online boutique on social media.
Please make sure to comment below with any questions and also let me know what type of social selling is working for your boutique!
Make sure to subscribe to my Youtube Channel for more videos all about how to launch and scale your online boutique!
Looking to get started with your online boutique? Check out my FREE workshop, ‘5 First Steps to Start Your Online Boutique’!
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