In this new 4-part series, I’m going to talk about 4 different ways that you can launch your online boutique.
One of the biggest mistakes I see online boutique owners making is not having a boutique launch strategy.
We all know you can’t just put your website live and expect people to magically start buying! NO! You have to promote it!
In this first video of my 4-part series, we’re going to talk about How to Launch Your Boutique with a Blog!
Blogging is a form of organic traffic. And organic traffic means free, BUT it also takes time. If you choose to launch your boutique with a blog, you will want to keep in mind that you will need to be patient to see results.
But according to hubspot.com, businesses that blog regularly generate 55% more visitors to their sites than those that don’t.
Let’s talk about how you can get in on that action:
First, you’ll need to set up a boutique blog.
I recommend using Shopify as your platform for your online boutique. Shopify makes it super easy to add a blog right to your website with just a few clicks.
Shopify has a 14-day free trial if you haven’t gotten started yet, so you can begin setting up your website.
Also, like to batch my blog posts and content, which means that I will spend one or two days writing multiple blogs posts and then schedule them in advance to be published.
That makes creating and writing go so much faster and then I don’t have to worry about it again for another month and I can focus on other boutique tasks.
Here are my 5 tips to writing successful blog posts for your boutique:
1. Write blog posts around your boutique’s products.
Don’t write random posts, make sure they have a direction and a focus to bring your potential customer to buy your products.
2. Link to your products in your blog posts.
Make it easy for you customer to buy. Give them the links and tell them where they can go to buy. Personally, I like to link to my products 3-5 times in a post.
3. Write posts with 1,000+ words.
I know this sounds like a lot, but it’s really important to write quality content that has value – because that’s what google likes.
4. Add lots of images, infographics, and examples.
Posts with images do better than posts without images. Make sure to showcase your products with quality images.
5. Promote, promote, promote your posts everywhere.
Repurpose your blog content to social media, Pinterest, etc.
Launching your online boutique with a blog is a great way to drive organic traffic to your website and to find new customers.
Make sure to look out for next week’s video where I’m going to talk about the second way you can launch your online boutique and that is with paid advertising!
My online program, Start a Boutique From Zero to Launch is opening enrollment to the public again in a few weeks! Sign up here to be the first to know when the doors open!
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