Having an email list is one of the most important ways for you to be able to connect and communicate with your customers. You can use your email list to send out promotions, sales, and store events.
Here are a few ways how to create an email list for your boutique.
Collect emails in person at checkout.
Having a sign up sheet at check out is a great way to collect emails from your customers. As I am ringing customers up, I mention the list and that I frequently send out emails about sales and giveaways and ask if they’d be interested in signing up.
Nine times out of ten the customer is usually excited to sign up. They are already at your boutique and are making a purchase so it’s highly likely that they would love to hear about any additional promotions through email for the next time they shop in your boutique.
If you think the sign up list is a little old school, you can also add customer information into a “customer profile” in QuickBooks, Shopify, or with whichever POS software or program you are using in your boutique.
Create a “Subscribe” option on your website.
Another way to create your email list is to have a “Subscribe” button or “Sign Up” button on your boutique’s website.
Think of creative ways to entice your customers to enter their email and sign up. Can you do a giveaway? Have a contest? Offer a special sale to subscribers? The possibilities are endless for creating different marketing campaigns.
If you’re having difficulties coming up with ideas, think back to shopping on your favorite store’s website… What would make you want to sign up on their website? Discounts? Free Gift? Often times what you want is the same thing that your customers want from you!
Adding a “Subscribe” button to your website is rather easy with an online email marketing solution like Aweber. I use Aweber for my email lists both for my blog and for my boutique website. There are many templates you can choose from which makes creating an email with a great design easy.
Capture emails at online checkout.
If you have created your boutique’s website with Shopify (which I highly recommend), your customer is given the option to accept marketing emails from you at checkout.
This is how to view your customers who have opted in to email marketing in Shopify:
1. Click the “Customers” tab on the right hand side of your Shopify dashboard.
2. You should already see a list of your customers – then click on “Accepts Marketing” found at the top tabs.
3. Use a Shopify app like Campaignified to send emails from Shopify or send your emails using an online email marketing solution like Aweber.
Stay in touch with your customers.
I always struggle with how often to stay in touch with my customers. I don’t want to annoy them with emails every morning, but I also don’t want them to forget about my boutique either!
So, I try to stay balanced and only send emails when I think it will really benefit my customer and when I have something to say that I think they would get excited about – and hopefully they’ll open it! 🙂
Have you started an email list for your boutique? If so, how often do you send your customers emails?
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