Making sales is tough in your online boutique, am I right?
You put in all of this hard work to finally get your website up and running… and then nothing.
The reality of the situation is that you have to actively be advertising and marketing in an ever-changing online world, which makes things tough – I know!
Just when you think you have something figured out that’s working, an algorithm changes and there goes your winning ad – so what gives?
Today, we’ll focus on making online boutique sales from Pinterest. With a few tweaks to your profile, you will see an increase of traffic to your website.
And I’m not talking about Pinterest ads. These are all strategies that you can implement that are completely free and can significantly increase your traffic and in turn get you crazy sales in your online boutique.
1) Pinterest Profile
First and foremost, your Pinterest profile needs to be on point. You need to be able to attract your customer and make them want to click your beautiful pins and buy your product!
To do this, you’ll need a Pinterest Business account. You can switch to a business account by visiting business.pinterest.com.
This way you will have access to Pinterest analytics where you will have access to all types of important information about your pins like which ones are getting the most views and impressions.
You’ll also be able to get more insight on your audience. For example, what country they’re from, ages, and what other interests they have.
All of this information will be useful to you in marketing and advertising for your online boutique.
Next, you’ll want to apply for Rich Pins. Rich Pins provides more information from your website to Pinterest.
Rich Pins will also make your product pins shoppable. That means that a potential customer can shop your boutique right from Pinterest!
How to apply for Rich Pins will vary from site to site depending on who you host your website through. The best thing to do is to check to see if your website host has a tutorial on applying for Rich Pins.
Also, it may seem obvious, but I would add your logo as your profile picture and add a catchy bio to your profile. You want to make sure people know as soon as they come to your Pinterest page, what your brand is all about.
2) Pinterest Boards and Descriptions
Think of your Pinterest boards as categories. You’ll be creating boards to not only pin your content, but other people’s content as well that is relevant to your brand.
For example, with our organic baby clothing online boutique, I might create the following boards – Gender Neutral Baby Clothing, Organic Cotton Onesies, Boho Baby, etc. Don’t be afraid to be specific, but keep the names of your boards clear and to the point. You want them to be searchable, so think of what someone might type into Pinterest if they were looking for organic baby clothes.
I recommend adding between 15-20 boards. For each of your boards you will add a description. You want your description to include keywords related to your online boutique, but you want to do it in a way that isn’t just listing a bunch of keywords.
Pinterest could actually penalize you for that and you may not get as many views as you would if you wrote a compelling description for your board.
Display your best and most relevant boards as your featured boards so new visitors see these boards immediately when they visit your profile.
3) Building Your Brand
Building a cohesive brand is so important to your online boutique.
From colors, to fonts, to graphics and logos, you want your brand to stick out and people to be able to recognize your brand from these elements.
Using your brand colors and fonts over and over again, will help people recognize your brand and pins and know that these pins are coming from your online boutique.
Also, when creating pin images, you’ll want to create vertical images no bigger than 800 x 1200 pixels.
Not only do I recommend pinning your products, but I also recommend having a blog on your website and pinning related articles and blog posts as well. (All of your blog posts should be related to your online boutique with the intention of driving traffic and customers to your online boutique.)
Blog posts can really help drive traffic to your website and there’s no better way to promote them than to pin them on Pinterest.
When you pin your products or blog posts, make sure to pin from your actual website. This will help ensure that all the information like descriptions are transferred over correctly to Pinterest.
You can also use a few hashtags in your pin descriptions that help potential customers find you on Pinterest.
It’s so important to have multiple advertising and marketing channels for your online boutique and to constantly drive traffic to your website and convert viewers into buyers.
By implementing these few strategies on Pinterest, you should start to see an increase in not only traffic to your online boutique, but also an increase in sales.
Do you use Pinterest for your online boutique? How is Pinterest working for your business?
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