How to Use Brand Ambassadors or Influencers to Promote your Boutique %

Are you wondering how all of these online boutiques are getting influencers and brand ambassadors to promote their boutique?

This is part 4 in my 4 part series where I’m discussing 4 different ways that you can launch your online boutique. Check out all 4 here.

Alright, so how does one go about getting their product promoted all over social media without paid ads?

I have discovered a way to actually get these influencers and brand ambassadors to come to ME instead of me reaching out to them and having to send tons of DM’s and emails just to get no responses.

To get started, if you don’t know what a brand ambassador or influencer is, a brand ambassador is a person who is paid to endorse or promote a particular company’s products or services and an influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

The benefit of using brand ambassadors and influencers is that it quickly can build credibility for your brand. I know that when I see someone that I follow on social media promote a dress for example, I’m more likely to buy it because of who is promoting it rather than seeing a stock photo image of a model being advertised to me.

It makes it real because someone I admire and am already following is vouching for the product and you can see what the item might look like when a normal person is wearing it or using it as opposed to just the company showing it to me in an advertisement.

Now, I’m sure that all sounds great to you, but I know you want to know how to get these brand ambassadors and influencers to wear your product and show it on their social media.

This is also great, because you can then repost their images and stories to your boutique’s social media accounts instead of constantly coming up with your own content to publish.

Here is a strategy that has worked tremendously well for me...

First, it’s important to have aesthetically pleasing social media photos. I really can’t stress enough how important this one is because this is how you’re going to attract your ideal brand ambassador or influencer.

If they see a bunch of photos of your product with bad lighting or low quality posts, they won’t want to rep your brand and suggest it to their followers because their followers trust them.

They want to feel good about what they’re promoting and what their followers are buying. You really want them to be excited about your brand when they visit your social media pages and your website.

Ok, so once you have your social media pages and website in order, you’re going to make a post and story on your Instagram and say you’re searching for brand ambassadors and instruct them to DM you for more info. Then save your story as a Highlight titled “Ambassadors”.

It could be something as simple as this:

And now you’re ready to drive traffic to your Instagram page and brand ambassadors and influencers will start to DM you. Once they contact you, you’ll send them an application so that you can review and make sure that they’re a good fit for your brand.

Another tip is to not expect your brand ambassadors to have tens or hundreds of thousands of followers. While this would be great, I accept ambassadors with as little as 7 or 800 followers. Because again they’re real people and that’s what my customers respond to.

Ok, if you’re wondering how to drive traffic to your social media pages or website, make sure to check out Videos 1-3 in this series which are all traffic driving strategies. They are Organic, Paid advertising, and through all of your social media channels.

The strategy that I use the most in all of my businesses are Facebook and Instagram ads – so paid advertising.

Why? Because this gets me results the fastest and I’m an impatient person. 🙂

Ok, now I bet you’re thinking you’re going to run ads to your brand ambassador post…. And that’s a big NOPE!

You are actually not even going to mention brand ambassadors in your ads. You are going to continue to run your product ads which I teach you how to do in my online course Start a Boutique From Zero to Launch.

When your future ambassador clicks on the link to your ad it’s because they are already interested in your product! So when they see the highlight or post on your feed that you’re looking for a brand ambassador, they’ll already be excited to apply!

So your ads are serving two purposes and you’re getting the most for your advertising budget. You’re making product sales AND recruiting brand ambassadors and influencers. All WITHOUT having to send tons of DM’s to potential ambassadors yourself.

Because to me, that always comes across sleazy and ingenuine which is probably why so many of them go unanswered.

Alright, so now you have tons of ambassadors applying to rep your product. What do you offer them?

I usually like to offer either a discount up to a certain dollar amount. So for example 50% off up to $100 OR free product up to a certain value. I usually let them choose whatever they want from my boutique.

And that’s that you guys! That’s how you can get brand ambassadors and influencers to rep your product without wasting time sending out hundreds of DM’s!

Comment below and let me know if you plan on trying this strategy to get brand ambassadors and influencers for your boutique!

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